Job Title: Regional Sales Manager

Position Type: Full-Time, Permanent

Location: Field-Based

Travel Required: Yes

 

Job Summary:

The Regional Sales Manager will oversee direct-to-consumer sales operations within a designated geographic

area, with a focus on premium energy-efficient home improvement products such as windows, extensions, and

conservatories. This role involves managing a team of in-home sales consultants, ensuring outstanding customer

experiences from initial enquiry through to order, and driving sales performance to meet or exceed regional

targets while maintaining healthy profit margins.

 

Key Responsibilities:

• Recruit, train, and lead a team of field-based sales consultants to achieve and surpass regional sales goals.

• Develop and implement a regional sales strategy focused on in-home consultations, digital leads, and

showroom visits.

• Monitor team performance, provide coaching where needed, and reward high achievers to maintain

motivation and productivity.

• Ensure consistent use of a customer-focused, consultative sales process tailored to homeowners'

individual needs and budgets.

• Collaborate with marketing to optimise lead generation and improve conversion rates, while encouraging

and incentivising self-generated business.

• Maintain up-to-date knowledge of product offerings, pricing structures, regulatory compliance (including

FCA guidelines), and planning and building regulations.

• Serve as a regional ambassador for the brand by upholding high standards of professionalism, trust, and

service quality in all interactions.

• Foster a high-performance culture through regular communication, goal setting, and motivation.

 

Requirements:

• Extensive experience in a senior B2C sales role, preferably within the home improvement, glazing, or

fenestration sector.

• Strong leadership abilities, with proven success in recruiting, developing, and managing sales teams.

• Demonstrated ability to consistently exceed individual and team sales targets.

• Excellent communication, presentation, and interpersonal skills.

• Highly results-oriented and customer-focused, with the ability to perform in a fast-paced, target-driven

environment.

• Willingness to travel throughout the region; valid UK driving licence required.

 

Desirable Skills:

• Experience with both in-home and remote sales consultation methods.

• Familiarity with CRM and appointment scheduling software.

• Understanding of consumer financing options, planning permission requirements, and installation

procedures.